How We Work

Being British

Our aim is to bring in fresh, modern ideas, but always to remain true to traditional British values. We do not attempt to undermine or override the best of British etiquette which can be traced back to 1800.


Laying the foundations

The building bricks of etiquette consist of being yourself, whilst respecting others and their space. Often a simple ‘Thank you’ is all that is needed or offering an apology, regardless of whether you may have been right or wrong.


Courses to support you

We know there is a lot more to being polite and well-mannered than saying please and thank-you. Our courses deliver the full range of training, demonstrating how to adopt a courteous approach whether enjoying the quintessentially English practice of Afternoon Tea or in a business conference.


Men behaving badly

The British Protocol Academy aims to add an additional programme as a stand-alone topic. This will reach out, specifically, to men and help them to learn about manners.



To Inspire as many people as possible, whether in family or corporate settings, or with students, young people, and children. We love to educate leaders in any generation or age bracket and from anywhere in the world.



We aim to help every student, young or old, to learn the basic elements of good manners. We offer a welcoming, non-judgemental environment which is relaxed, serious and fun, helping everyone to feel comfortable. Participants go home armed with new skills and a bright, optimistic outlook on life.



Our trainers in etiquette are selected from a pool of talented professionals and from diverse backgrounds: a British fashion designer, a former British army officer and members of the British Royal Family.



Courses can either be delivered in our London premises, or at a location of your choice. We also operate globally, training government officials, people in the hospitality industry, schools, royal families and more.

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